As a musician you are constantly selling yourself.
This is not an easy process, and with countless marketing options, spreading the word about your music, album releases, upcoming tours, future events, collaborations, etc. can become a very daunting task. No worries, today I’ll share 7 ways you can promote your important news. By “linking” these 7 services together, you’ll be able to navigate through all of them efficiently.
- Your Website’s Blog
It’s fairly easy to build a website these days, in fact many musicians have websites, but rarely use them as their main tool of communication with their current or potential fans..
If you’re a Twitter kinda person, you can have your latest tweets right on the front page of your site. If you favor Facebook, you can have your timeline again, right on your site’s front page.
There are many options for what you can have on your site, but what I really want to focus on today is your site’s Blog.
What is a Blog? A Blog is like a journal, it’s a place where you can share events that are important to you, big or small.
You can use your site’s Blog to keep your fans and potential audience in the loop on what’s happening with you and your career. If you have a show scheduled, write a post about it; to invite and give details about the show. If you’re going to be in another city or state, even a different country, write a post about it; you can make an open invitation for locals to come and see you while you’re in town. If you had a great photo shoot with a new Photographer, write a post about it; and let everyone know what great people and professionals they are; the photographer will appreciate it, and your audience will be entertained; you get the idea right?
Now let’s get started on Promoting your Blog posts.
They are your VIP list of people. Promote your major updates such as album releases, tour schedules and awards, by sending a friendly and professional email with a link to your post.
Some of these individuals are; your P.R.O. representative(s), your record label and/or music publisher rep(s), your entertainment lawyer, music libraries you work with, artists, songwriters and producers you’ve worked or collaborated with, and anyone who has genuinely shown interest in your career who is in the music business and is willing to help.
Similar to your industry connections, your mailing list is worth gold! With it, you’ll be able to measure your audience, update fans automatically, have access to statistics, securely collect important data about your fans; help you better plan your tours, and have that undeniable flare of professionalism that we all love.
If you currently don’t have a mailing list, I suggest you get started with one asap, there are plenty of great services available. In my opinion the top 2 email services for musicians are Fanbridge and ReverbNation. Another really good one is MailChimp, although they’re not geared towards musicians.
Twitter covers a wide audience and that’s good, but it can fall short when it comes to real fan loyalty, remember most fans use Twitter for entertainment purposes only, so always keep that in mind. If you happen to be a major tweeter, try to continually direct your twitter fans to your mailing list.
Facebook is huge! And there’s been a massive increase of users abroad, this means it would be silly no to use it. As a communication channel, Facebook blows everyone out of the water by allowing easy interaction between profile users and page owners. Again if you’re a major facebooker, it’s in your best interest to direct your friends to your mailing list. Also, Facebook offers very affordable advertisement packages.
StumbleUpon and Digg
Both sites are focused in helping individuals discover and share websites, photos and videos. They are a great place to promote blog posts. Consider these services to be like lottery Press Releases. Everything is worth sharing on SU and Digg.
Musician & Artist focused websites
By identifying and interacting with fellow musicians through P2P (peer-to-peer) websites like Indaba.com, you have a chance to spread the word about yourself and what you’re doing. There’s constant media traffic in these sites and if you have a following, be sure to continually direct them to your mailing list (likeTwitter and Facebook).
You can start using your site’s Blog feature today. Remember your industry connections are the bridge between where you are and where you want to be, be sure to keep them posted.
Your mailing list is your goldmine! It’s the safety deposit box of all your fans, and it’s the measuring stick of your audience.
Fans who interact with you via Twitter, Facebook, StumbleUpon, Digg, or any other medium should continually be directed to your mailing list.
Remember to pick the ones you identify with the most and have a ton of fun. Feel free to share other channels you’ve seen positive results from.
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